This motion logo was created based on the concept of "freedom within a framework, free to change." The logo itself is transformed into a variety of shapes while following the 3:7 grid, which is the basic rule for logo design.

He goes beyond simple stretching and italicization and sometimes attempts bold arrangements that push the limits of the rules, such as outlining and curved lines.

The constraints that come from having rules, and the flexibility and playfulness that can be found by searching for loopholes within them. The inspiration that arises from these opposing elements is visualized through motion design.