This motion logo was created based on the concept of "freedom within a framework, free to change." The logo itself is transformed into a variety of shapes while following the 3:7 grid, which is the basic rule for logo design.
He goes beyond simple stretching and italicization and sometimes attempts bold arrangements that push the limits of the rules, such as outlining and curved lines.
The constraints that come from having rules, and the flexibility and playfulness that can be found by searching for loopholes within them. The inspiration that arises from these opposing elements is visualized through motion design.
Originally from Yamaguchi Prefecture, he is a motion graphics designer. After working at a design firm in Tokyo for around six years, he went independent and is currently working as a freelancer. He specializes in motion design that pursues seamless and smooth movement, and he focuses on the harmony of texture and rhythm in visual expression.
