Typography that reflects a fictional space
Though a real building, it holds spaces for untold stories.
The letters of MINA are fragments of imaginary architecture floating between reality and imagination.
These spaces, imbued with narrative, are in constant flux.
The logo embodies the form of this variable space, revealing new shapes with each visit.
Symbolizing Block 3-7, this logotype transforms by moving freely within a 3:7 rectangular grid, generating countless letter forms.
GOO CHOKI PAR is a design and art unit formed in 2015 by three graphic designers: Rei Ishii, Kent Iitaka and Q Asaba.
Visual communication transcending language and thinking is at the heart of their interdisciplinary creations.
Their work aims to stretch the boundaries of graphic expression and free it from convention by combining the aesthetic sensibilities of the three designers, and funneling them into a single expression.
